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LinkedIn Introduces Premium Company Pages

LinkedIn is officially launching its new Premium Company Pages offering, aimed at helping small and medium-sized businesses enhance their presence on the platform.

The key features of LinkedIn’s Premium Company Pages include:

  • Custom call-to-action buttons to generate leads
  • Ability to automatically invite people who engage with your company page or content
  • Insights into who’s visiting your company page
  • Display of customer testimonials
  • Access to AI-powered writing assistant tools for creating posts

LinkedIn is also adding new capabilities like the ability to showcase rich media and customer reviews directly on your business profile.

Additionally, Premium Business subscribers will get more alerts when people are searching for services like theirs, and their profiles will be displayed more prominently across LinkedIn.

The Premium Business subscription starts at $99 per month, though it’s cheaper if paid annually. LinkedIn believes the enhanced features and tools can help businesses maximize their presence and generate more leads on the platform.

The Premium Company Pages are being rolled out now and are expected to be available globally by the end of July 2023.

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