Meta, the company behind Facebook and Instagram, is taking steps to ensure that users are aware of AI-generated content on its platforms. As part of its expanded AI disclosure requirements, Meta has introduced a new option for labeling AI-generated posts within the post composer flow. Users will now be required to activate this label when uploading AI-generated content.
In addition to user-applied tags, Meta has its own AI detection tools that will automatically add a “Made with AI” label to content where AI image indicators are detected. This disclosure aims to inform Facebook and Instagram users that the image is not real and reduce confusion about the content they see.
This move comes in response to a growing issue of AI-generated images causing problems on Facebook. Some pages have been posting disturbing AI-generated images in an attempt to gain likes. Despite obvious flaws in these images, they have managed to attract hundreds of thousands of likes and comments from unsuspecting users.
Proper disclosures are necessary to address this problem. While the new AI tags provide transparency, they are small and may go unnoticed by many users, just like the fake images themselves. This could pose a significant challenge for Meta as scammers and spammers increasingly use AI-generated images to boost engagement.
These individuals often aim to sell pages with a large audience or promote spam links, propaganda, and other content for greater reach. Meta is likely to enforce its new AI disclosure rules rigorously, which came into effect recently. Harsher penalties may be imposed when disclosure or detection of AI-generated content occurs.
It is clear that Meta needs to take action; otherwise, users’ Facebook feeds may soon be inundated with AI-generated junk.
