TikTok has introduced new measures to enhance transparency regarding content modified by external AI tools. They will now label videos that have been altered by AI from external sources. To achieve this, TikTok is collaborating with the Coalition for Content Provenance and Authenticity (C2PA). The labels will help users recognize AI-generated content and gain insights into when and how it was created.
While this is a positive development, it’s important to note that not all AI projects are part of the C2PA initiative, which means some AI-generated content may not have the necessary markers for identification.
TikTok is the first video-sharing platform to implement these transparency measures. In addition, TikTok is collaborating with MediaWise to develop media literacy campaigns that educate users about AI-generated content and how to identify it accurately.
These efforts are crucial in the face of increasing AI-generated content on the internet. By increasing awareness and understanding of AI-generated fakes, platforms like TikTok can help users avoid confusion and potential misinformation, especially during sensitive periods such as elections.
Overall, TikTok’s initiatives are significant steps toward promoting AI transparency and literacy.
